The London Beer Competition looks to recognise, reward and help promote beer brands that have successfully been created to identify with and target a specific beer drinker. Unlike other competitions, London Beer Competition focuses on rewarding beers that are or can be commercially accepted and appreciated by the consumer, the one that consumers would really want to buy.

JUDGEMENT CRITERIA
1. Quality
2. Value – Their value for money
3. Packaging – What they look like

SCORING SYSTEM
Each of the London Beer Competition winners will receive either a Gold, Silver or Bronze award with separate weighted marks awarded by the judges for the beer’s quality and drinkability, value for money, and packaging and design.

A separate weighted score will be given for each of the three parts of the judging process (Quality gets twice the weight. The scores will be calculated with other judges for the same product on the team to give a final score from which individual prizes will be awarded.

Quality Score: will be marked out of 100
Value Score: will be marked out of 100
Package Score: will be marked out of 100

To receive a Gold medal, an entrant must score 90 or over; to receive a Silver, a score between 76 and 89; and a Bronze, a score between 65 and 75.

Winning a Gold, Silver or Bronze medal is a clear way to demonstrate how well your product will be perceived in the marketplace.

EVENT HIGHLIGHTS – It would be a Closed Door Event, and your product would compete to around 2000 competitors.
Event Date: – 16th March 2021

FEE SCHEDULE: £90 – £100
Just send your beers to your nearest depot in your country and leave the rest to us.
You can also email your interest on info@londonbeercompetition.com or give us a call on 44 (0) 330 097 0138 and our executive will call you back within 24 hours.