Bold Rock Hard Cider will be releasing its flagship cider Bold Rock Apple in a new packaging and design, available in 15-packs of 12 ounce cans. The new packaging will be available beginning in October, making Bold Rock the first hard cider company to release 12 ounce cans in a 15-pack.
The 15-pack is a new way for fans to enjoy the popular Bold Rock Apple, which is made from locally sourced apples from the Blue Ridge Mountains for a crisp and refreshing taste. As cans become a more popular choice for drinking craft cider, Bold Rock, the third largest hard cider company in the country, has strategically timed the can release of Bold Rock Apple to pair with football tailgating, barbecues and camping.
“Our loyal customers enjoy Bold Rock Hard Cider while sharing experiences, often outdoors,” shared Senior Vice President of Sales & Marketing Jeff Liebhardt. “We’re excited to give them a new option for enjoying our product in packaging that speaks to the essence of our brand.”